The Ed Hardy brand which is based in LA was founded in 2004 by Italian designer Christian Audigier, who historicallyin the past worked for the label Von Dutch. Keen to generate a collection which makes a statement about your style, Audigier obtained the rights to make use of the designs of legendary tattoo artist & guru Ed Hardy & incorporate them in to the products together with a splash of his own style which is relevant to the LA trend scene.

Ed Hardy is definitely one of the hot brands of the moment & is a powerful favourite among a whole host of style icons & celebrities. The designer brand is renowned for its extensive collection of vibrant tattoo design inspired t-shirts & tanks & recently the range of Ed Hardy watches have become an astoundingly popular choice of accessory.

The watch collection features designs created specifically for men & females & despite the preliminary thought of urban appeal & vintage tattoo art perhaps portraying a masculine orientated style, the watches for ladies are astoundingly feminine with artwork including flowers, butterflies, mystical characters & fairies. The fine attention to detail is outstanding & the images are beautiful & astoundingly striking. With an array of exquisite colours such as pink, gold, cream, & white incorporated in to lots of of the watches, these look brilliant on the wrist & combine the right level of femininity with that typical Ed Hardy icy edge to make the watches distinctive to the brand & instantly recognisable. The ladies watches also tend to make use of colour & style contrasts such as a feminine designed dial with a chunky grey strap which creates a fashionable dynamic. Some of the Ed Hardy watches for men & females feature cuff style straps, some with added stud detailing whereas others have simple leather or stainless steel straps & even ceramic straps for something a small understated but equally as effective.

The collection of Ed Hardy watches combine both vintage & contemporary tattoo art & urban styling with a powerful hint of glitz with added features such as sparkling diamantes for a touch of the glam factor! With the creative eye of Christian Audigier & A-list fans including Madonna, Kanye West, Britney Spears & Heidi Klum, the brand has quickly taken the world by storm & the collection of Ed Hardy watches can definitely be described as works of art.

In case you are a lover of vintage style tattoo art other images include roses, hearts, lions, eagles, skulls & leopards.

Ed Hardy has recently opened its first UK store in London & is loved in Britain due to its representation of the icy & vibrant LA fashion scene & provides something a small more vibrant, alternative, edgy & distinctive to your look. This is definitely a brand that is designed to be noticed & the collection of Ed Hardy watches are accessories that will instantly lift your look & be admired for years to come.